SOURCEOrganization
GSM Outdoors
Verizon ↗Vendor case studyLocation in source: IntroductionChecked Sep 30, 2026Source date: not stated
Reported deployment
Reported CBRS private LTE network at a GSM Outdoors warehouse near DFW Airport, Texas
A Verizon case study; outcomes are vendor-reported and not independent measurements.
Involved in this project? Suggest a correctionDetails
- Organization
- GSM Outdoors
- Industry
- warehousing and distribution of hunting and outdoor gear
- Region
- 500,000-square-foot warehouse near Dallas-Fort Worth International Airport
- Current operating status
- Deployed and in use (undated Verizon customer story)
- Not stated by sources
- Project date
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Overview
GSM Outdoors, a holding company for more than 50 hunting and outdoor brands, uses a Verizon Private Wireless Network built on Celona CBRS (Citizens Broadband Radio Service) LTE equipment in a 500,000-square-foot warehouse near Dallas-Fort Worth International Airport, according to an undated Verizon customer story.[1] Inventory stacked toward 45-foot ceilings blocked the warehouse's Wi-Fi access points, so the Zebra handheld scanners used for picking and shipping kept dropping their connection.[1] Verizon says its team spent nearly a year testing and tuning the system, after which the deployment itself took one month.[1]
At a glance
- Organization
- GSM Outdoors, which supplies retailers including Amazon, Academy, and Bass Pro Shops.[1]
- Location
- A 500,000-square-foot warehouse near Dallas-Fort Worth (DFW) International Airport, Texas; the city and address are not named.[1]
- Date reported
- Not publicly stated; Verizon's customer story is undated and does not give a go-live date.[1]
- Spectrum
- CBRS; GAA or PAL is not stated.[1]
- Technology
- Private LTE using Celona equipment, delivered as a Verizon Private Wireless Network.[1]
- Scale as reported
- Coverage throughout the 500,000-square-foot facility; the number of radios and connected scanners is not stated.[1]
- Vendors and roles
- Verizon: network provider and implementation. Celona: CBRS LTE technology. Zebra Technologies: handheld scanners connected to the network.[1]
- Integrator
- Not publicly stated beyond Verizon's implementation team.[1]
- Status
- In use, according to Verizon's undated customer story accessed October 1, 2026; we found no independent coverage.[1]
How the network is used
- Connecting Zebra handheld scanners for picking and shipping across the warehouse aisles (warehouses and fulfillment).[1]
- Keeping data flowing between the scanners and GSM's enterprise resource planning (ERP) system for near-real-time inventory tracking.[1]
Reported results
As reported by the sources below; not independently verified.
- Verizon reports that warehouse teams now handle 100 shipments per two shifts, up 66% from 60. This figure comes from a vendor customer story; the measurement method is not published.[1]
- GSM's chief information officer, Anbu Kuppusamy, said in the story that the signal problem was completely solved.[1]
- Verizon says the private network avoided complex approvals that adding other infrastructure would have required from the nearby airport authorities.[1]
How to interpret this record
This record keeps the source's anonymous customer label and reported status. A case study does not establish current operation, reproducible performance, or independent verification.
Learn more
- Private 5G networks explained: what they are, how they work, what they cost and who sells themA plain-English guide to private 5G: what it is, the parts you need, CBRS spectrum, ways to deploy, cost drivers and U.S. examples.
- Private LTE networks: what they are and how to set one upWhat a private LTE network is, why most private networks still use LTE, the CBRS spectrum and equipment you need, and how to set one up.
- Private LTE vs private 5G: which one do you need?Private LTE or private 5G? The real differences, which devices work, what affects cost, and how to move from LTE to 5G later.
- How much does a private LTE or 5G network cost?What a private LTE or 5G network costs: three example budgets from about $10,000, what you pay for, CBRS and SAS fees, and ongoing costs.
Sources
Researched Oct 1, 2026. Manufacturer and vendor statements are their claims, not independent tests.
- GSM Outdoors achieves 66% productivity boost with private wireless network — Verizon. Accessed Oct 1, 2026.
Every detail in the table at the top comes from these sources. Open the source details for each fact’s publisher, evidence type, date, and where it appears.
Source details (6)
SOURCEIndustry
warehousing and distribution of hunting and outdoor gear
Verizon ↗Vendor case studyLocation in source: IntroductionChecked Sep 30, 2026Source date: not stated
SOURCERegion
500,000-square-foot warehouse near Dallas-Fort Worth International Airport
Verizon ↗Vendor case studyLocation in source: IntroductionChecked Sep 30, 2026Source date: not stated
SOURCEOperating status
deployed and in use (undated Verizon customer story)
Verizon ↗Vendor case studyLocation in source: Pull quote, Anbu KuppusamyChecked Sep 30, 2026Source date: not stated
SOURCEReported use case
connecting Zebra handheld scanners for picking and shipping
Verizon ↗Vendor case studyLocation in source: Private Wireless Network breaks through signal barriersChecked Sep 30, 2026Source date: not stated
SOURCEVendors Named
Verizon (Private Wireless Network), Celona (CBRS LTE technology)
Verizon ↗Vendor case studyLocation in source: Private Wireless Network breaks through signal barriersChecked Sep 30, 2026Source date: not stated